Visual+Literacy

Visual Literacy is the concept of creating proper visuals to enhance the literate parts of the text. I enjoyed visual literacy because I am a visual learner and being able to see how to make lesson plans and text more eye catching is highly beneficial. I will use visual literacy in my lesson plans, especially with handouts on important information so the students have a physical reminder of the visual aspect.

Visual Literacy Essay


 * 1) My interpretation of the visual message is that is was able to grab my attention visually but not really keep it. The visuals of the random hamburger, chicken, KFC and hot dog are all relatable to the text. This way the reader’s eyes are able to have a visual for what the statistic is showing. The placement of the visuals seems to help lead the reader to follow the text but always begins or ends with a visual.
 * 2) The overall design in terms of PAT model would have to be fair. Under the perceptions/principles format I feel that the image doesn’t show any form of hierarchy but in a way shows examples of gestalt because your mind follows the image to the next text. Under the actions part of the model the visual does a good job with the proximity and alignment of the texts and visuals. Its uses repetition in the shaping of the boxes and word font. The tools used in the visual are variety of colors in the background to show that each box is similar yet will give a different piece of information.
 * 3) To enhance the success of the visuals goal I think that the boxes could be separated and placed farther apart to show that yes all of these facts involve the food industry in the US but each one is an important and astonishing fact. Also the visuals used could be dramatized more. Maybe by adding more of them or creating a graph like example of each statistic but still using the same image.